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Hanoi, the capital of Vietnam, is renowned not only for its rich history and culture but also for its diverse shopping experiences. Whether you’re looking for luxury brands, family-friendly malls, or bustling local markets, Hanoi has something for every shopper. Here’s your complete guide to the best shopping centers in Hanoi (2025).
What luxury shopping malls in Hanoi offer international brand products?
Vincom Mega Mall
Featured Shops and Activities:
International fashion brands: Zara, H&M, Mango, Adidas, Nike
High-end cosmetics: Dior, Shiseido, Lancôme, The Face Shop
Large supermarkets and dining courts with both Asian and Western cuisine
Entertainment options: ice-skating rink, CGV cinema, kid zones
As one of the largest and most recognized shopping mall chains in Vietnam, Vincom Mega Mall is an ideal destination for shopping, dining, and leisure activities. Shoppers can expect a vibrant blend of global and local brands, an extensive food court, and various entertainment facilities that cater to families, couples, and young people alike.
Beyond retail, Vincom Mega Malls also frequently host cultural events, seasonal sales, and lifestyle exhibitions, creating an engaging environment that goes beyond shopping. From fashion showcases to holiday festivals, visitors can enjoy both shopping and entertainment.
Vincom Mega Mall Locations in Hanoi:
Vincom Mega Mall Royal City - 72A Nguyen Trai Street, Thanh Xuan District
Vincom Mega Mall Times City - 458 Minh Khai Street, Hai Ba Trung District
Vincom Mega Mall Smart City - Vinhomes Smart City Urban Complex, Nam Tu Liem District
Vincom Mega Mall Ocean Park - Kieu Ky Commune, Gia Lam District
Vincom Center
Featured Shops and Activities:
Luxury fashion and accessory brands: Louis Vuitton, Gucci, Dior, Swarovski
Premium cosmetics: Estée Lauder, MAC, Chanel
Fine dining restaurants and stylish coffee chains
Unlike the larger-scale Mega Malls built within urban complexes, Vincom Centers focus on luxury retail, offering a sophisticated shopping experience with international fashion houses, luxury jewelry, and premium cosmetics. These centers are designed to appeal to affluent shoppers and those seeking a more exclusive retail atmosphere.
The architecture of Vincom Centers emphasizes modern elegance with open layouts, spacious atriums, and premium interior design, making them not only shopping destinations but also lifestyle hubs in Hanoi. Beyond shopping, visitors can enjoy fine dining, international cafés, and special brand events such as fashion shows and luxury product launches.
Vincom Center Locations in Hanoi:
Vincom Center Ba Trieu - 191 Ba Trieu Street, Hai Ba Trung District
Vincom Center Tran Duy Hung - 119 Tran Duy Hung Street, Cau Giay District
Vincom Center Nguyen Chi Thanh - 54A Nguyen Chi Thanh, Dong Da District
Vincom Center Pham Ngoc Thach - 2 Pham Ngoc Thach, Kim Lien Ward, Dong Da District
Vincom Center Metropolis - 29 Lieu Giai, Ngoc Khanh Ward, Ba Dinh District
Trang Tien Plaza
Address: 24 Hai Ba Trung Street, Hoan Kiem District, Hanoi
Opening hours: 9:30 AM – 9:30 PM
Featured Shops and Activities:
Luxury fashion brands: Louis Vuitton, Cartier, Burberry, Dior
Premium watch and jewelry boutiques: Rolex, Piaget, Bvlgari
Titan Lounge: nightlife entertainment space with music, clubs & bars
Located near Hoan Kiem Lake, Trang Tien Plaza is one of the city’s most luxurious shopping centers. The visitors can find a wide range of world-renowned fashion brands, jewelry, cosmetics, and high-end lifestyle products, making it a favorite destination for both local elites and international tourists.
Beyond shopping, Trang Tien Plaza also offers a diverse range of experiences, featuring fine dining restaurants, cozy cafés, and spaces for art exhibitions and cultural events. Its central location makes it not only a commercial hub but also a cultural landmark, where visitors can enjoy the vibrant atmosphere of Hanoi’s Old Quarter while experiencing international standards of retail and service.
Lotte Center Hanoi
Address: 54 Lieu Giai Street, Ba Dinh District, Hanoi
Opening hours: 9:00 AM – 10:00 PM
Featured Shops and Activities:
Fashion & lifestyle brands: Nike, Adidas, Zara, Uniqlo (pop-up), local designers
Lotte Department Store with cosmetics, fashion, accessories, and home décor
High-end dining, food court, and international restaurants
Lotte Observation Deck (65th floor) with panoramic views of Hanoi
Lotte Center Hanoi is one of the most iconic skyscrapers in the capital, soaring 65 floors above the bustling Ba Dinh District. Opened in 2014, the building is not only a commercial complex but also a mixed-use landmark that combines shopping, entertainment, dining, and hospitality in one place.
Inside, visitors can explore the Lotte Department Store, featuring international and local fashion labels, luxury cosmetics, and lifestyle products. A highlight is the Observation Deck on the 65th floor, where guests enjoy a 360-degree view of Hanoi, enhanced by the thrilling glass-floor Sky Walk. The complex also features Lotte Mart for daily needs, Lotte Cinema for family entertainment, and the five-star Lotte Hotel Hanoi, making it a complete hub for shopping, leisure, and modern living.
Where can I buy average-priced, high-quality items in Hanoi?
If you are looking for moderate items to bring home, we highly recommend AEON Mall and Mipec Long Bien. These places are also ideal for family shopping, especially friendly to kids.
AEON Mall Long Bien
Address: 27 Co Linh Street, Long Bien District, Hanoi
Opening hours:
Monday - Friday: 10:00 AM – 10:00 PM
Saturday - Sunday: 9:00 AM – 10:00 PM
Featured Shops and Activities:
Aeon Department Store & Aeon Supermarket with a wide variety of Japanese specialty shops
Fashion and lifestyle brands: H&M, Giordano, Aldo, OWNDAYS, Miniso
Large electronics and home appliance stores
Kidzooona indoor playground, Aeon Bowling, and gaming arcades
CGV Cinema with multiple screening rooms
Aeon Mall Long Bien is the first Japanese-style shopping mall in Hanoi, officially opened in 2015. The heart of the complex is the Aeon Department Store & Supermarket, where visitors can explore a wide range of products from daily essentials to premium Japanese imports.
The mall is also designed to be family-friendly, offering wide spaces, stroller rentals, baby care rooms, and one of the largest parking lots among Hanoi’s malls. Families especially enjoy the Japanese-style service quality, with neat arrangements, clear signage, and attentive customer care.
Beyond shopping, AEON Mall Long Biên is a hub for entertainment and dining. CGV Cinema brings the latest blockbusters, while the expansive food court offers a variety of cuisines, including Japanese specialties, Vietnamese classics, Korean barbecue, Western fast food, and dessert cafés. For children and young visitors, Kidzooona playground, Aeon Bowling, and the vibrant arcade center make the mall a favorite weekend destination.
MIPEC Long Bien
Address: Long Bien 1 Street, Ngoc Lam Ward, Long Bien District, Hanoi
Opening hours: 9:30 AM – 10:00 PM
Featured Shops and Activities:
Fashion and cosmetics stores from local and international brands
CGV Cinema with multiple modern screening rooms
Game centers and kid-friendly play zones
Supermarket and convenience stores
Food court and restaurants with Vietnamese and international cuisines
The mall is home to a diverse range of fashion boutiques, cosmetics outlets, and lifestyle shops, offering both popular local brands and international names. For movie enthusiasts, the CGV Cinema at MIPEC Long Biên features advanced projection technology and comfortable seating, making it a favorite spot for entertainment.
Families with children will find plenty of activities, including indoor playgrounds and gaming centers, ensuring fun for all ages. Meanwhile, the supermarket and convenience stores inside the mall provide easy access to groceries and household essentials for nearby residents.
Food lovers can enjoy a variety of options, from Vietnamese street food to international dining experiences, along with cozy cafés for relaxation. Fitness enthusiasts can also make use of modern gyms and wellness services, adding to the mall’s appeal as a comprehensive urban complex.
Going to a local market is not only for shopping, but it is a great way to experience and learn about the culture of a place. Like markets in other countries, Hanoi markets are where daily activities, local food, local products, and people interact, allowing you to observe and feel the rhythm of life, values, and traditions of the community.
Dong Xuan Market
Address: Dong Xuan Street, Hoan Kiem District, Hanoi
Opening hours: 6:00 AM – 6:00 PM, daily
Featured Shops and Activities:
Fresh produce stalls: fruits, vegetables, seafood, spices
Clothing and accessories: t-shirts, dresses, shoes, bags, traditional Ao Dai
Electronics and household goods: appliances, kitchenware, home décor
Located in the heart of Hanoi’s Old Quarter, Dong Xuan Market is the largest covered market in the city. The market spans several floors, each dedicated to different goods, making it a bustling hub for both locals and tourists.
The ground floor is filled with stalls selling fresh produce, seafood, meat, and aromatic spices, while the upper levels feature clothing, footwear, affordable accessories, and traditional Vietnamese garments. Electronics, kitchenware, and household goods are also widely available, catering to everyday needs.
For visitors looking for souvenirs, Dong Xuan Market is a great place for handicrafts, embroidered textiles, bamboo products, and lacquerware at competitive prices. More than just a shopping destination, it offers a glimpse into the authentic lifestyle of Hanoians and their traditional market culture.
Hanoi Night Markets
Address: Spanning Hang Dao, Hang Ngang, Hang Duong, and Hang Giay Streets, Old Quarter, Hanoi
Opening hours: Every Friday, Saturday, and Sunday evening, from 6:00 PM until late at night
Featured Shops and Activities:
Clothing and fashion items: t-shirts, pants, dresses, and Ao Dai
Souvenirs and handicrafts: scarves, hats, jewelry, traditional art pieces
Street food vendors: banh mi, pho, grilled skewers, fruit smoothies, desserts
Hanoi Night Markets are among the most vibrant cultural experiences in the Old Quarter. Each weekend, several central streets transform into lively pedestrian zones, illuminated by colorful lights and bustling with local vendors.
Shoppers can browse an extensive range of affordable clothing, accessories, and unique souvenirs, from handmade crafts to jewelry. Beyond shopping, the market is a paradise for food lovers, offering a wide selection of Vietnamese street food, from savory dishes like banh mi and pho to sweet desserts and fresh smoothies.
In addition, the market often features street performances, music, and cultural shows, making it an engaging place to enjoy Hanoi’s nightlife atmosphere. Both locals and tourists flock here, not only for the shopping but also to immerse themselves in the lively evening spirit of the Old Quarter.
To get the best experience while shopping in Hanoi, what are the tips you should take with you?
Best Time to Shop in Hanoi:
Evenings are the most enjoyable, with cooler weather, lively streets, and bustling night markets such as the Old Quarter Weekend Market.
Mornings are ideal for a quieter experience, especially in shopping malls where crowds are smaller.
Payment Methods:
Credit and debit cards are widely accepted in malls, supermarkets, and large retail stores.
For local markets and food stalls, you need to pay in cash in Vietnamese Dong
Seasonal Sales in Hanoi:
Tet (Lunar New Year): festive promotions and discounts.
Summer sales (June–July): mid-year clearance events.
Year-end sales (December): attractive deals from fashion brands and shopping malls.
Bargaining Tips:
Bargaining is common in local markets and street vendors; you can negotiate politely if you wish. Always ask the price in advance to avoid being ripped off.
Prices in malls, supermarkets, and international chain stores are fixed and non-negotiable.
Extra Shopping Tip:
Weekends can be crowded in both markets and malls.
For a more relaxed experience, plan your shopping on weekdays.
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Hanoi offers a wide range of shopping experiences, from luxury malls to mid-range family-friendly options, as well as vibrant local markets. Whether you are looking for international brands, affordable goods, or authentic local products in Hanoi, this guide will be handy for you.
If you’re planning to explore more, don’t forget to read our guide on shopping centers in Ho Chi Minh City HERE for a complete comparison of Vietnam’s top shopping destinations.
And if you need further assistance with your tour or travel plans in Vietnam, feel free to contact us:
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